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Solutions · Out of stock

Live pages that nobody can order from.

Unbuyable rows separated from delisted ones, with days-out counted from the first failed read rather than from when somebody noticed.

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Why it matters

The traffic still arrives. The sale does not.

An out-of-stock page is the most expensive kind of listing you can have. It keeps its search ranking, keeps consuming any advertising pointed at it, and converts nobody. Worse, you cannot hold a featured offer on a page you cannot fulfil — so the box goes to whoever does have stock, and it does not automatically come back when you restock.

Five of 24 unbuyable listings on one channel at a single client pull, 29 August 2026. Days out are counted from the first failed read.

Platform shown through the H.Koenig account, with H.Koenig's permission, for data demonstration purposes.

Chart: five unbuyable listings and how long each has been out of stock, the longest at 45.7 days.

How the revenue leaks

Losing stock loses the box, and the box does not return by itself.

This is the leak that compounds, because a stock problem becomes a ranking problem becomes a competitive problem.

Days-out is counted from the first failed read, so the figure is not dependent on anyone reporting it.

Diagram: the four stages by which this problem turns into lost revenue.

What we report

Unbuyable is not the same as delisted.

Two different phone calls, so they are two different lists.

Out of stock, page live

The listing is there and cannot be ordered.

Days-out counted from the first failed read.

Delisted entirely

The page is gone, which is a coverage problem, not a supply one.

Kept on the coverage list rather than this one.

Sold elsewhere on the same retailer

Whether another page on that shelf is still selling it.

Which tells you whether the shopper was lost or just redirected.

The availability view in Merqi, showing unbuyable listings and days out of stock

In the platform

The availability view.

Every unbuyable row, how long it has been out, and what it was last priced at.

How the data is produced

Platform shown through the H.Koenig account, with H.Koenig's permission, for data demonstration purposes.

Related

The same scan, asked differently.

Nothing here is a separate product or a separate fee.

Buy-box recovery Out of stock is the fastest way to lose a box you held. Buy-box recovery Coverage gaps Unbuyable and absent are two different conversations. Coverage gaps Distributor negotiation Stock that ran out mid-promotion, on the record. Distributor negotiation

Twenty minutes is usually enough to know.

Twenty minutes on what is happening across your retailers. Or start with a free audit of a handful of your own listings — completely free, and back with you within two days.

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Merqi
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Somebody else is setting your price on six retailers.

Merqi is the enterprise platform that tracks who sells your products, who holds the buy box, and at what price — across the retailers and marketplaces you actually sell through.

Retailers monitored

The problem

Right now, a seller you never appointed a reseller with your stock a marketplace trader an account you cannot name somebody undercutting you is costing you revenue and losing you customers.

They win the sale on a listing you built, to a customer who believes they bought from you. If that order arrives late, damaged or grey-market, you lose a customer and the revenue both — and neither ever appeared in your channel to begin with.

Undercutting is only the visible half. The rest of the damage never announces itself.

And it is never just one thing

Seven ways your distribution leaks.

A lost buy box is the one you can see. Merqi reads all seven on the same scan, so the damage you have not noticed shows up beside the damage you have.

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What it costs you

Why one row matters

Four in five sales never see a second seller.

The featured offer is not a ranking, it is the default. The other sellers sit behind a link most shoppers never open, and on mobile they are not on screen at all. So when someone else holds the box on your listing, the page still converts — for them, on your product, at a price you did not set.

What a lost box actually costs

The size of the prize

10–30%+

revenue our clients can recover

The margin is already yours. Somebody else is taking it.

Every buy box lost to an unauthorised seller is a sale made at a price you did not set, on a listing you paid to build. Recovering those listings, closing the coverage gaps and holding distributors to their terms is where the range above comes from.

See what one scan cycle found

Indicative range. What Merqi recovers for your catalogue depends on how many of your listings are contested and how far price has drifted — the first report tells you which.

How it works

Three workflows, one ledger.

Every finding starts as a row in the same scan. What changes is the question you bring to it.

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Platform shown through the H.Koenig account, with H.Koenig's permission, for data demonstration purposes.

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What you get

Everything happening on other people's shelves.

The first two are what most brands come for. The rest is what they did not know they were missing — and the platform they read it all in.

See everything the platform reads

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On one client account, Merqi reads 4,196 listings across 78 active retailers every day and names every seller holding a box that should have been theirs. Catalogues are unlimited — this is one brand’s shelf, not our ceiling.

July 2026 monitoring cycle, as of 31 July. Platform shown through the H.Koenig account, with H.Koenig's permission, for data demonstration purposes.

Case study and research

What the scans keep turning up.

One client's ledger, and the two questions every brand asks once they have seen it.

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Platform shown through the H.Koenig account, with H.Koenig's permission, for data demonstration purposes.

Go deeper

The rest of it, in detail.

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The monthly newsletter.

The latest intel on how buy boxes are set, new legislation across the jurisdictions we cover, how to enforce MAP legally, and breakdowns on dealing with rogue sellers — and how to approach each of them using the right ecommerce intelligence.

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Twenty minutes on your shelves. Then decide.

Twenty minutes is usually enough to tell whether Merqi has anything to say about your shelves. Or send us a handful of listings first and we will scan them, completely free, with the findings back inside two days.
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No sheets in this export yet.

A workbook is generated at the end of each scan cycle. The first one appears here once your first scan completes.

Get a free audit of your listings

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We’ll use your details to respond to this request. See our Privacy Notice.

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Pick a time

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Buy-box hold rate

Alerts by kind, by week

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Twenty minutes is usually enough to know.

Twenty minutes on what is happening across your retailers. Or start with a free audit of a handful of your own listings — completely free, and back with you within two days.
Book a demo