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Solutions · Buy-box recovery

Somebody else is taking the add-to-cart on your own product.

The featured offer is where the sale happens. Every listing where another seller holds it, what they charge to hold it, and how far under your reference they sit.

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Why it matters

Four in five sales never see a second seller.

The featured offer is not a ranking. It is the default, and the alternatives sit behind a link most shoppers never open. On mobile the other sellers are not on screen at all. So the moment someone else holds the box on your listing, the page still converts — it just converts for them, on stock you sold once, at a price you did not set.

82% of marketplace sales go through the featured offer

Chart: about four in five marketplace sales go through the featured offer; the remainder reach shoppers who open the other-sellers list.

82% is a widely used industry estimate for marketplace sales flowing through the featured offer; it is not marketplace-confirmed and it is not a Merqi measurement. What we do measure is who holds the box on your listings, every day.

How the revenue leaks

The sale still happens. The damage lands on you.

This is the part that does not show up in your sales data. The order was placed, the shopper is satisfied or not, and either way your name is on the box.

Recovering a box does not create demand — the demand was already there. It moves an existing sale back to the channel you control.

Diagram: the four stages by which this problem turns into lost revenue.

What we report

Every contested listing, named.

Not a hold-rate percentage. The individual rows underneath it.

Who holds the box

The seller as the shopper sees them, not an account ID.

Standing is read from the captured ownership timeline, never inferred from price.

What they charge to hold it

The winning price, and the gap to your reference in euros.

Not a percentage score — the figure your commercial team negotiates with.

When it changed hands

The date the box moved, so you are not guessing at a trend.

Movement is flagged against the previous scan, not a monthly average.

The Optimisation view in Merqi, naming the seller holding each buy box

In the platform

The Optimisation view.

Every listing where the box is in play, sorted so the worst row is the first row.

How the data is produced

Platform shown through the H.Koenig account, with H.Koenig's permission, for data demonstration purposes.

Related

The same scan, asked differently.

Nothing here is a separate product or a separate fee.

Rogue sellers Who they are, where the stock came from, and how to get them off. Rogue sellers Out of stock You cannot hold a box on a page nobody can order from. Out of stock Distributor negotiation Take the rows into the room. Distributor negotiation

Twenty minutes is usually enough to know.

Twenty minutes on what is happening across your retailers. Or start with a free audit of a handful of your own listings — completely free, and back with you within two days.

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Merqi
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Somebody else is setting your price on six retailers.

Merqi is the enterprise platform that tracks who sells your products, who holds the buy box, and at what price — across the retailers and marketplaces you actually sell through.

Retailers monitored

The problem

Right now, a seller you never appointed a reseller with your stock a marketplace trader an account you cannot name somebody undercutting you is costing you revenue and losing you customers.

They win the sale on a listing you built, to a customer who believes they bought from you. If that order arrives late, damaged or grey-market, you lose a customer and the revenue both — and neither ever appeared in your channel to begin with.

Undercutting is only the visible half. The rest of the damage never announces itself.

And it is never just one thing

Seven ways your distribution leaks.

A lost buy box is the one you can see. Merqi reads all seven on the same scan, so the damage you have not noticed shows up beside the damage you have.

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What it costs you

Why one row matters

Four in five sales never see a second seller.

The featured offer is not a ranking, it is the default. The other sellers sit behind a link most shoppers never open, and on mobile they are not on screen at all. So when someone else holds the box on your listing, the page still converts — for them, on your product, at a price you did not set.

What a lost box actually costs

The size of the prize

10–30%+

revenue our clients can recover

The margin is already yours. Somebody else is taking it.

Every buy box lost to an unauthorised seller is a sale made at a price you did not set, on a listing you paid to build. Recovering those listings, closing the coverage gaps and holding distributors to their terms is where the range above comes from.

See what one scan cycle found

Indicative range. What Merqi recovers for your catalogue depends on how many of your listings are contested and how far price has drifted — the first report tells you which.

How it works

Three workflows, one ledger.

Every finding starts as a row in the same scan. What changes is the question you bring to it.

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Platform shown through the H.Koenig account, with H.Koenig's permission, for data demonstration purposes.

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What you get

Everything happening on other people's shelves.

The first two are what most brands come for. The rest is what they did not know they were missing — and the platform they read it all in.

See everything the platform reads

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On one client account, Merqi reads 4,196 listings across 78 active retailers every day and names every seller holding a box that should have been theirs. Catalogues are unlimited — this is one brand’s shelf, not our ceiling.

July 2026 monitoring cycle, as of 31 July. Platform shown through the H.Koenig account, with H.Koenig's permission, for data demonstration purposes.

Case study and research

What the scans keep turning up.

One client's ledger, and the two questions every brand asks once they have seen it.

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Platform shown through the H.Koenig account, with H.Koenig's permission, for data demonstration purposes.

Go deeper

The rest of it, in detail.

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The monthly newsletter.

The latest intel on how buy boxes are set, new legislation across the jurisdictions we cover, how to enforce MAP legally, and breakdowns on dealing with rogue sellers — and how to approach each of them using the right ecommerce intelligence.

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Twenty minutes on your shelves. Then decide.

Twenty minutes is usually enough to tell whether Merqi has anything to say about your shelves. Or send us a handful of listings first and we will scan them, completely free, with the findings back inside two days.
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No sheets in this export yet.

A workbook is generated at the end of each scan cycle. The first one appears here once your first scan completes.

Get a free audit of your listings

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We’ll use your details to respond to this request. See our Privacy Notice.

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Buy-box hold rate

Alerts by kind, by week

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Twenty minutes is usually enough to know.

Twenty minutes on what is happening across your retailers. Or start with a free audit of a handful of your own listings — completely free, and back with you within two days.
Book a demo