Merqi
Book a demo

Legal

Merqi — Privacy Notice

Version 1.0 | Effective 16/09/26

This notice explains how Merqi collects and uses personal data. It is written in four parts, because we handle data differently depending on who you are:

  • Part A — visitors to getmerqi.com
  • Part B — clients and their personnel
  • Part C — sellers, retailers and businesses we observe on marketplaces (read this if you have been told your storefront appears in a Merqi report)
  • Part D — prospective clients we contact

Parts E to K apply to everyone.

Merqi is a marketplace and retailer monitoring service operated from Ireland.

We are the controller of the personal data described in Parts A, C and D. For Part B we are controller of account and contact data, and processor of personal data contained in material our clients supply to us.

Contact us about anything in this notice: contact@getmerqi.com

We are not required to appoint a Data Protection Officer and have not appointed one. Enquiries go to the address above.

What we collect. If you submit a form (demo request, audit request, contact, newsletter): your name, business email, company, job title where given, and whatever you write in the message. Automatically, when you visit: IP address, approximate location derived from it, browser and device type, pages viewed, referring page, and timestamps.

Why, and on what basis.

PurposeLawful basis
Responding to your enquiry or demo requestLegitimate interests — dealing with a request you made to us
Sending you a requested audit, sample or research documentLegitimate interests — supplying what you asked for
Keeping the site secure and available, and investigating misuseLegitimate interests — protecting our service
Analytics and measuring how the site is usedYour consent, given through the cookie banner
Sending marketing emails after you have opted inYour consent, withdrawable at any time

How long. Enquiry correspondence: 24 months from your last contact with us. Server and security logs: 12 months. Analytics: as stated in the Cookie Notice. Marketing list: until you unsubscribe, then a suppression record so we don't contact you again.

What we collect. Business contact details of your staff and authorised users; account and login identifiers; access and usage logs; billing and payment records; and correspondence with us.

Why, and on what basis. To provide the service, manage the account, invoice, support you, and keep records — on the basis of performance of our contract with you, our legitimate interests in running and improving the service, and our legal obligations in tax and accounting.

Material you send us. When you supply catalogues, reference prices, sales or order records or other files, any personal data inside them stays under your control. You are the controller and we act as your processor, under our Data Processing Addendum, which forms part of our agreement with each client and is available on request. We process that material only to provide the service.

How long. Account and contact data: for the term of our agreement plus 12 months. Financial records: 6 years, as required by Irish tax law. Client material: per our agreement — generally deleted after the 30-day export window following termination.

Read this if you sell on a marketplace and have been told your storefront appears in a Merqi report.

What we do. Merqi monitors publicly visible listings on marketplaces and retailer websites on behalf of brand owners, so they can see who is selling their products, at what price, and where their products are missing. Most of what we collect concerns companies, not individuals. But some sellers trade as individuals or sole traders, and some storefront and contact details name a person. Where that happens, we are processing personal data, and this Part applies.

What we collect about sellers. Storefront and trading name; seller identifier on the marketplace; business name, address and registration details as displayed on the listing or in a public register; listing content, prices, offers, availability, fulfilment method and how these change over time; and, where we make one, an inferred association between a storefront and a legal entity or between several storefronts and one operator.

Where it comes from. Entirely from sources that are already public: marketplace and retailer listings and seller information pages, and public business and company registers. We do not buy seller data, and we do not obtain it from our clients' private records.

Our lawful basis is legitimate interests — specifically, the interest of brand owners in understanding how their own products are distributed and priced, and our interest in providing that service. We have carried out a legitimate interests assessment weighing this against your rights. You can request a summary of it at contact@getmerqi.com.

Why you did not hear from us directly. Article 14(5)(b) GDPR allows us not to notify each person individually where doing so would involve disproportionate effort. We observe a very large number of storefronts, most of which are companies rather than individuals, and we hold no contact route to most of them. Publishing this notice is how we make the information available instead.

What we are careful about. Our seller associations are inferences drawn by automated matching, not verified legal determinations, and they can be wrong. We tell our clients this in our terms and we flag low-confidence results. We do not make automated decisions producing legal effects about you.

How long we keep it. Observation records: [24] months, after which they are deleted or aggregated into statistics from which you cannot be identified. Inferred entity associations: [12] months, refreshed or dropped.

Your rights. You can ask us what we hold about you, ask us to correct it — including a wrong association between a storefront and a person or company — and object to our processing it. Because our basis is legitimate interests, an objection means we stop unless we can show compelling grounds that override your rights. In practice, if you tell us a storefront is operated by you personally and you object, we will act on it. Email contact@getmerqi.com with the marketplace and storefront name.

What we collect. Business contact details of people in relevant roles at brands and manufacturers — name, job title, employer, business email, public professional profile — obtained from company websites, public professional networks and business data sources. We may also produce a sample report about that company's publicly listed products and send it to them.

Lawful basis. Legitimate interests in promoting a business-to-business service to businesses likely to have a use for it. We contact people only in their professional capacity, about a service relevant to their role. We do not send marketing of this kind to consumers.

Your choice. Every message identifies us and tells you how to stop. Reply "stop", or email contact@getmerqi.com, and we will remove you and keep a minimal suppression record so you are not contacted again. We honour objections immediately and without argument.

How long. Prospect records: 24 months from last contact, or until you object.

We do not sell personal data and we do not share it for anyone else's marketing.

We share it with service providers who process it on our behalf — hosting and cloud infrastructure, data storage, automated matching and text processing, email delivery, error monitoring, analytics, payments and accounting. Each is bound by a written contract limiting them to our instructions. We keep a current list of the providers we use, naming each one and where it processes data; email contact@getmerqi.com for a copy.

We also share data with our professional advisers where needed, with authorities where we are legally required to, and with a buyer if we ever sell or reorganise the business.

A note on reports. Reports we produce for clients describe how products are being sold, and name storefronts and sellers. Where a seller is a sole trader, that is personal data being disclosed to our client. Our clients are contractually restricted to using reports for their own internal business purposes and are prohibited from using them to fix or enforce resale prices.

We host and store data in the European Economic Area wherever we can. Some of our service providers process data outside the EEA. Where that happens we rely on an adequacy decision, or on the European Commission's Standard Contractual Clauses together with an assessment of the destination country and additional safeguards. We can tell you which providers process data outside the EEA, where, and which safeguards apply — email contact@getmerqi.com.

We protect personal data with access controls on a least-privilege basis, multi-factor authentication on administrative accounts, encryption in transit and at rest, logical separation of each client's data, logging, regular encrypted backups, and a documented incident response procedure. No system is perfectly secure, but we take these measures seriously and review them.

Under the GDPR you have the right to: be told what we hold and get a copy; have inaccurate data corrected; have data erased in certain circumstances; restrict how we use it; receive data you gave us in a portable format; object to processing based on legitimate interests, including profiling; and withdraw consent at any time where consent is our basis, without affecting what we did before you withdrew it.

To exercise any of these, email contact@getmerqi.com. We respond within one month, extendable by two months for complex requests, and we will tell you if we need more time. We may ask for enough information to identify you and your records. There is no charge unless a request is manifestly unfounded or excessive.

Complaints. If you are unhappy with how we have handled your data, tell us first and we will try to resolve it. You also have the right to complain to the Irish Data Protection Commission, 21 Fitzwilliam Square South, Dublin 2, D02 RD28 — dataprotection.ie — or to the supervisory authority where you live or work.

We update this notice when our processing changes. The version in force is the one published here, with its effective date at the top. Where a change materially affects you and we have a way to reach you, we will tell you.

If you have any questions please contact us at contact@getmerqi.com.

Last updated 16/09/26. Merqi — Privacy Notice, version 1.0, effective 16/09/26.

Book a demo
Merqi
Book a demo

Somebody else is setting your price on six retailers.

Merqi is the enterprise platform that tracks who sells your products, who holds the buy box, and at what price — across the retailers and marketplaces you actually sell through.

Retailers monitored

The problem

Right now, a seller you never appointed a reseller with your stock a marketplace trader an account you cannot name somebody undercutting you is costing you revenue and losing you customers.

They win the sale on a listing you built, to a customer who believes they bought from you. If that order arrives late, damaged or grey-market, you lose a customer and the revenue both — and neither ever appeared in your channel to begin with.

Undercutting is only the visible half. The rest of the damage never announces itself.

And it is never just one thing

Seven ways your distribution leaks.

A lost buy box is the one you can see. Merqi reads all seven on the same scan, so the damage you have not noticed shows up beside the damage you have.

{{ l.title }}

{{ l.body }}

What it costs you

Why one row matters

Four in five sales never see a second seller.

The featured offer is not a ranking, it is the default. The other sellers sit behind a link most shoppers never open, and on mobile they are not on screen at all. So when someone else holds the box on your listing, the page still converts — for them, on your product, at a price you did not set.

What a lost box actually costs

The size of the prize

10–30%+

revenue our clients can recover

The margin is already yours. Somebody else is taking it.

Every buy box lost to an unauthorised seller is a sale made at a price you did not set, on a listing you paid to build. Recovering those listings, closing the coverage gaps and holding distributors to their terms is where the range above comes from.

See what one scan cycle found

Indicative range. What Merqi recovers for your catalogue depends on how many of your listings are contested and how far price has drifted — the first report tells you which.

How it works

Three workflows, one ledger.

Every finding starts as a row in the same scan. What changes is the question you bring to it.

{{ w.alt }}

{{ w.title }}

  • {{ p }}
    •

Platform shown through the H.Koenig account, with H.Koenig's permission, for data demonstration purposes.

{{ a.label }}

What you get

Everything happening on other people's shelves.

The first two are what most brands come for. The rest is what they did not know they were missing — and the platform they read it all in.

See everything the platform reads

{{ c.title }}

{{ c.body }}

{{ c.detail }}

{{ c.title }}

{{ c.body }}

{{ c.detail }}

On one client account, Merqi reads 4,196 listings across 78 active retailers every day and names every seller holding a box that should have been theirs. Catalogues are unlimited — this is one brand’s shelf, not our ceiling.

July 2026 monitoring cycle, as of 31 July. Platform shown through the H.Koenig account, with H.Koenig's permission, for data demonstration purposes.

Case study and research

What the scans keep turning up.

One client's ledger, and the two questions every brand asks once they have seen it.

{{ r.alt }} {{ r.type }} {{ r.title }} {{ r.excerpt }} {{ r.cta }}

Platform shown through the H.Koenig account, with H.Koenig's permission, for data demonstration purposes.

Go deeper

The rest of it, in detail.

{{ e.title }} {{ e.body }} {{ e.cta }}

The monthly newsletter.

The latest intel on how buy boxes are set, new legislation across the jurisdictions we cover, how to enforce MAP legally, and breakdowns on dealing with rogue sellers — and how to approach each of them using the right ecommerce intelligence.

We’ll use your details to respond to this request. See our Privacy Notice.

Twenty minutes on your shelves. Then decide.

Twenty minutes is usually enough to tell whether Merqi has anything to say about your shelves. Or send us a handful of listings first and we will scan them, completely free, with the findings back inside two days.
{{ page.clientPhotoAlt }} {{ page.clientSector }} {{ page.clientLogoAlt }}

{{ page.eyebrow }}

{{ page.h1 }}

{{ page.sub }}

{{ page.clientCaption }}

{{ page.eyebrow }}

{{ page.h1 }}

{{ page.sub }}

{{ page.eyebrow }}

{{ page.h1 }}

{{ page.sub }}

{{ page.eyebrow }}

{{ page.h1 }}

{{ page.sub }}

{{ page.alt }}

Platform shown through a client account, with permission, for data demonstration purposes.

{{ page.eyebrow }}

{{ page.h1 }}

{{ page.sub }}

{{ page.eyebrow }}

{{ page.h1 }}

{{ page.sub }}

{{ art.eyebrow }}

{{ art.h1 }}

{{ art.sub }}

Download the PDF

{{ art.pageNote }}

Chapters

{{ art.byline }}

{{ art.bylineRole }}

{{ art.disclaimer }}

{{ art.standfirst }}

{{ s.heading }}

{{ p.text }}

{{ p.text }}

{{ p.text }}
  • {{ it }}
    •
  1. {{ it }}
    2.

{{ p.text }}
{{ col }}
{{ cell.v }}

References

{{ r }}

Legal

{{ legalDoc.title }}

{{ legalDoc.version }}

{{ ib.num }}

{{ rn.t }}

{{ rn.t }}

{{ rn.t }}
  • {{ rb.t }}
{{ hd }}
{{ cl.v }}
{{ b.num }}

{{ rn.t }}

{{ rn.t }}

{{ rn.t }}
  • {{ rb.t }}
{{ hd }}
{{ cl.v }}

{{ legalDoc.lastUpdated }} {{ legalDoc.foot }}

{{ b.eyebrow }}

{{ b.title }}

{{ b.lede }}

{{ c.title }}

{{ c.body }}

{{ c.detail }}

{{ c.title }}

{{ c.body }}

{{ c.detail }}
{{ b.alt }}

{{ b.eyebrow }}

{{ b.title }}

{{ b.title }}

{{ b.lede }}

{{ b.linkLabel }}

{{ b.note }}

Platform shown through the H.Koenig account, with H.Koenig's permission, for data demonstration purposes.

{{ b.eyebrow }}

{{ b.title }}

{{ b.lede }}

{{ b.alt }}

Platform shown through the H.Koenig account, with H.Koenig's permission, for data demonstration purposes.

{{ b.eyebrow }}

{{ b.title }}

{{ b.lede }}
{{ v.alt }}

{{ v.title }}

{{ v.body }}

Hover a panel to play its recording. Platform shown through the H.Koenig account, with H.Koenig's permission, for data demonstration purposes.

{{ b.eyebrow }}

{{ b.title }}

{{ b.lede }}

{{ w.title }}

  • {{ p }}
    •

{{ b.eyebrow }}

{{ b.title }}

{{ b.lede }}

{{ b.eyebrow }}

{{ b.title }}

{{ b.title }}
{{ s.n }}

{{ s.title }}

{{ s.body }}

{{ b.eyebrow }}

{{ b.title }}

{{ b.lede }}

{{ b.label }}

{{ b.hint }}

{{ b.eyebrow }}

{{ b.title }}

{{ b.lede }}

{{ s.heading }}

{{ p }}
  • {{ bl }}

{{ s.pull }}

{{ b.note }}

{{ b.eyebrow }}

{{ b.title }}

{{ b.lede }}
{{ c }}
{{ cell.v }}

{{ b.note }}

{{ b.eyebrow }}

{{ b.title }}

{{ b.lede }}

{{ c }}
{{ r.retailer }} {{ r.market }} {{ r.categories }} {{ r.buybox }} {{ r.refresh }} {{ r.added }}

{{ b.note }}

{{ b.eyebrow }}

{{ b.title }}

{{ b.lede }}

{{ l.title }} {{ l.body }} {{ l.cta }}

{{ b.eyebrow }}

{{ b.title }}

{{ b.lede }}

{{ b.note }}

Platform shown through the H.Koenig account, with H.Koenig's permission, for data demonstration purposes.

{{ b.eyebrow }}

{{ b.title }}

{{ b.lede }}

{{ b.figure }} {{ b.figureNote }}

{{ b.note }}

Platform shown through the H.Koenig account, with H.Koenig's permission, for data demonstration purposes.

{{ b.eyebrow }}

{{ b.title }}

{{ b.title }}

{{ b.lede }}

{{ p.title }}

{{ p.body }}

{{ b.note }}

{{ b.eyebrow }}

{{ b.title }}

{{ b.lede }}

{{ s.value }}

{{ s.label }}

{{ s.sub }}

{{ b.note }}

{{ b.eyebrow }}

{{ b.title }}

{{ b.lede }}

No sheets in this export yet.

A workbook is generated at the end of each scan cycle. The first one appears here once your first scan completes.

Get a free audit of your listings

{{ exportSheet.file }}

{{ exportSheet.meta }}

{{ c }}
{{ cell.v }}

{{ exportSheet.footnote }}

{{ b.note }}

{{ b.eyebrow }}

{{ b.title }}

{{ b.title }}

{{ b.lede }}

{{ b.aside }}
{{ fld.help }} {{ fld.selectEl }}

{{ fld.error }}

We’ll use your details to respond to this request. See our Privacy Notice.

{{ b.formNote }}

{{ b.doneTitle }}

{{ b.doneBody }}

Pick a time

{{ calendarNote }}

Open the calendar

{{ b.title }}

{{ b.lede }}

{{ b.ctaLabel }}

{{ b.eyebrow }}

{{ b.title }}

Email

{{ contact.email }}

Answered within {{ contact.replyWindow }}.

Page not found

That page is not here.

The link may be old, or we may have moved it. Nothing is broken on your side.

{{ b.eyebrow }}

{{ b.title }}

Buy-box hold rate

Alerts by kind, by week

{{ b.note }}

Twenty minutes is usually enough to know.

Twenty minutes on what is happening across your retailers. Or start with a free audit of a handful of your own listings — completely free, and back with you within two days.
Book a demo