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Platform · Optimisation
Contested listings, ranked by what they cost.
Optimisation is the working screen for commercial teams. It lists every product where another seller holds the buy box, names that seller, shows the price they are winning at, and orders the list by revenue at risk rather than by discount percentage.
The screen
A prioritised list, not a summary.
Contested listings appear at the top, ordered by the revenue each one puts at risk. The coverage table below shows retailers that stock your category but none of your products. Both sit on one screen because both are decisions about where a team spends the week.
Platform shown through a client account, with permission, for data demonstration purposes.
Platform shown through the H.Koenig account, with H.Koenig's permission, for data demonstration purposes.
The decisions it supports
Three questions, answered in order.
01
Which listing costs the most?
Revenue at risk, not discount depth. A 40% reduction on a €12 accessory matters less than 8% on a €400 product holding the buy box on your highest-volume listing.
02
Who holds the buy box?
The seller as a customer sees them, with every other product of yours they list. One operator running eight storefronts is a single commercial conversation, not eight separate ones.
03
What is the next action?
Each row shows the price to match, the reference price it undercuts, and whether the seller is an authorised distributor or one you have no relationship with.
Why the ranking matters
The order of the list is the product.
An unordered list of problems cannot be worked. Optimisation groups open items by category of loss and sizes each group, so a team can direct a week at the largest one. On one client channel the ranking placed price dispersion four times above lost buy boxes — the opposite of what the team expected.
Open item counts from a single export file, one retailer, 28 August 2026, so the categories are directly comparable. Across the whole account the same scan recorded 575 lost buy boxes over 86 retailers.
Platform shown through the H.Koenig account, with H.Koenig's permission, for data demonstration purposes.
Chart: open alert counts on one channel for one day — 157 price dispersion, 36 buy boxes lost, 27 unbuyable pages, 1 duplicate listing.
On each row
Six fields on every contested listing.
Enough to act without opening another screen, and enough to send to a distributor without rewriting.
The winning seller
Named as a customer sees them on the listing, not as an internal account identifier.
Ownership is read from the captured buy-box timeline rather than inferred from price.
Revenue at risk
The gap between the winning price and your reference price for that market, in currency.
A figure a commercial team can take into a negotiation, rather than an index.
Date it changed
When the buy box moved and how long the current seller has held it.
Measured against the previous scan, not a monthly average.
That seller's full footprint
Every other product of yours the same seller lists, across every retailer monitored.
This is what turns a single listing into an identifiable supply route.
Whether it was contestable
If your own offer was out of stock, the buy box could not have been won this cycle.
Availability and price are reported separately because they require different actions.
Coverage gaps
Retailers stocking your category and none of your products — the loss that generates no alert.
No event occurred on these retailers, which is precisely why they go unnoticed.
Fields and columns
The columns on screen.
Six columns, each sortable, each present in the export.
| Column | Contents | Purpose |
|---|---|---|
| Product | Your SKU and product name | Matched on title and identifier |
| Retailer | The retailer the listing sits on | Identifies the account to contact |
| Buy-box seller | The winning seller's storefront name | Never an internal identifier |
| Winning price | What a customer pays today | In the market's own currency |
| Gap to reference | Distance below your reference price | The figure a negotiation turns on |
| Last captured | When the page was last read | So no figure is quoted stale |
The default sort is revenue at risk. The sort criterion is stated on screen rather than implied, so a team can change it deliberately.
In practice
How a commercial team works the list.
Work the top of the list
The total is context. The first ten rows are the week's work, and the default ordering makes that true without any filtering.
Group by seller before acting
Multiple rows usually resolve to one operator. Addressing the operator closes all of them; addressing rows individually closes none permanently.
Separate authorised from unauthorised
A distributor undercutting your reference price is a contract discussion. A seller with no supply relationship is an enforcement question.
Export before the meeting
The screen exports with your filters applied, so dated evidence reaches the meeting instead of a screenshot.
Platform shown through a client account, with permission, for data demonstration purposes.
Related
Where this connects.
Seven screens, one daily scan underneath all of them.
