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Solutions · Distributor negotiation

What you agreed, against what the shelf actually did.

Trade terms, funded promotions and price positions are all agreed in a meeting and then delivered — or not — on shelves nobody was watching. Merqi is the record of what happened, day by day, per retailer.

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Where the money goes

Five retailers funded. Two ran it as agreed.

A promotional plan is agreed, funded, and reported back as delivered. What nobody has is a record of the shelf on those days. Late starts, early finishes and windows that never opened at all are ordinary — and each one costs you the full investment for part of the mechanic, or none of it. The same is true of every other commitment in the agreement: a price position, a listing count, a launch date.

Illustrative shape, not client figures: late starts, early finishes and windows that never went live are the three patterns we see. Merqi reads the shelf daily, so the window is captured whether or not anyone thought to check it.

Chart: a funded promotional window across five retailers, showing which started late, which finished early and which never ran.

How it compounds

An unverified quarter sets next year's terms.

The cost is not the one promotion. It is that the conclusion drawn from it is wrong, and it carries into the next agreement.

Diagram: the four stages by which this problem turns into lost revenue.

What we report

What you take into the review.

Every row dated, sourced, and forwardable without editing.

When the price changed

The day it went live and the day it came back up, per retailer.

Against the window you agreed, day by day.

Which retailers delivered

And which started late, finished early, or never went live at all.

Per shelf, not an average across the account.

What the shopper actually paid

The advertised price on the page throughout the window.

Which is the only number that moves volume.

Whether stock held

Days out of stock across the window, per retailer.

A promotion on an unbuyable page is spend with nowhere to land.

Who else was selling

Every seller on those listings during the window, and at what price.

Including anyone undercutting the promotion you funded.

All of it, as a workbook

The rows behind every figure above, exported with your filters applied.

So the evidence goes into the meeting, not a screenshot.

Price movement across a promotional window in Merqi

In the platform

Price movement across the window.

Every reference, every retailer, day by day across the dates you funded — exportable as it stands.

How the data is produced

Platform shown through the H.Koenig account, with H.Koenig's permission, for data demonstration purposes.

Related

The same scan, asked differently.

Nothing here is a separate product or a separate fee.

Every export The workbook you take into the room, and everything in it. See the exports MAP and resale price What you may lawfully do about a price position, market by market. MAP and resale price Sellers you never appointed When the stock on a shelf never came through the agreement at all. Rogue sellers

Twenty minutes is usually enough to know.

Twenty minutes on what is happening across your retailers. Or start with a free audit of a handful of your own listings — completely free, and back with you within two days.

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Merqi
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Somebody else is setting your price on six retailers.

Merqi is the enterprise platform that tracks who sells your products, who holds the buy box, and at what price — across the retailers and marketplaces you actually sell through.

Retailers monitored

The problem

Right now, a seller you never appointed a reseller with your stock a marketplace trader an account you cannot name somebody undercutting you is costing you revenue and losing you customers.

They win the sale on a listing you built, to a customer who believes they bought from you. If that order arrives late, damaged or grey-market, you lose a customer and the revenue both — and neither ever appeared in your channel to begin with.

Undercutting is only the visible half. The rest of the damage never announces itself.

And it is never just one thing

Seven ways your distribution leaks.

A lost buy box is the one you can see. Merqi reads all seven on the same scan, so the damage you have not noticed shows up beside the damage you have.

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What it costs you

Why one row matters

Four in five sales never see a second seller.

The featured offer is not a ranking, it is the default. The other sellers sit behind a link most shoppers never open, and on mobile they are not on screen at all. So when someone else holds the box on your listing, the page still converts — for them, on your product, at a price you did not set.

What a lost box actually costs

The size of the prize

10–30%+

revenue our clients can recover

The margin is already yours. Somebody else is taking it.

Every buy box lost to an unauthorised seller is a sale made at a price you did not set, on a listing you paid to build. Recovering those listings, closing the coverage gaps and holding distributors to their terms is where the range above comes from.

See what one scan cycle found

Indicative range. What Merqi recovers for your catalogue depends on how many of your listings are contested and how far price has drifted — the first report tells you which.

How it works

Three workflows, one ledger.

Every finding starts as a row in the same scan. What changes is the question you bring to it.

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Platform shown through the H.Koenig account, with H.Koenig's permission, for data demonstration purposes.

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What you get

Everything happening on other people's shelves.

The first two are what most brands come for. The rest is what they did not know they were missing — and the platform they read it all in.

See everything the platform reads

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On one client account, Merqi reads 4,196 listings across 78 active retailers every day and names every seller holding a box that should have been theirs. Catalogues are unlimited — this is one brand’s shelf, not our ceiling.

July 2026 monitoring cycle, as of 31 July. Platform shown through the H.Koenig account, with H.Koenig's permission, for data demonstration purposes.

Case study and research

What the scans keep turning up.

One client's ledger, and the two questions every brand asks once they have seen it.

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Platform shown through the H.Koenig account, with H.Koenig's permission, for data demonstration purposes.

Go deeper

The rest of it, in detail.

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The monthly newsletter.

The latest intel on how buy boxes are set, new legislation across the jurisdictions we cover, how to enforce MAP legally, and breakdowns on dealing with rogue sellers — and how to approach each of them using the right ecommerce intelligence.

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Twenty minutes on your shelves. Then decide.

Twenty minutes is usually enough to tell whether Merqi has anything to say about your shelves. Or send us a handful of listings first and we will scan them, completely free, with the findings back inside two days.
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No sheets in this export yet.

A workbook is generated at the end of each scan cycle. The first one appears here once your first scan completes.

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Buy-box hold rate

Alerts by kind, by week

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Twenty minutes is usually enough to know.

Twenty minutes on what is happening across your retailers. Or start with a free audit of a handful of your own listings — completely free, and back with you within two days.
Book a demo